Pershing X

Visual identity system for a new arm of an international financial institution.

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Pershing X was a new corporate business within BNY Mellon. I was responsible for developing the initial branding toolkit. We needed a symbol that suggested technology and innovation while feeling at home with the more significant corporate identity. The final toolkit is clean and crisp, offering a modern arm of the nation's oldest bank.

Pershing X
Art Direction | Branding | Graphic Design
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