ENGAGE20 Virtual

Visual identity and marketing materials promoting a yearly corporate event of 900+ attendees.

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ENGAGE is an annual corporate tradeshow that introduces, promotes, and supports the business's products. Each event features a unique theme and visual branding. ENGAGE20 was initially planned for Arizona but pivoted to a virtual format due to the pandemic. For this event, I crafted an identity system centered on simple abstract shapes that conveyed the essence of the supported topics, ensuring uniqueness and surprise while giving a nod to the corporate branding.

BNY Mellon
Art Direction | Brand Identity | Graphic Design | Event
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